The FPC Podcast Episode 25: Q&A with Arthur Querou, Co-Founder & CEO of Vibe
Oct 15, 2025
Arthur Querou, co-founder and CEO of Vibe, shares insights from his ad-tech journey, emphasizing his mission to democratize TV advertising for small and medium businesses. He discusses the shift towards private control in the industry and Vibe's recent fundraising success. Arthur explains the importance of maintaining viewer experience by avoiding intrusive ads. He highlights their growth strategy based on simplicity and daily revenue transparency to foster a high-performance culture. His advice for entrepreneurs includes staying focused on core metrics and execution.
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Episode notes
Public Markets Are Not The Only Exit
- Going public is often just another form of fundraise and brings operational constraints.
- Private equity and other routes can replace IPOs for investor liquidity without changing growth needs.
Founders With Repeat Exits
- Arthur and co-founder Frank previously built KMTX and sold companies, giving them product-first experience.
- They rejected offers and intend to grow Vibe into a long-term company they operate aggressively.
Design For Marketers, Not Ad Tech
- Build products as marketing platforms that integrate with marketers' toolkits, not as ad-tech point solutions.
- Prioritize advertiser performance and integration into CRMs and analytics over ecosystem complexity.
