two & a half gamers cover image

two & a half gamers

CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?

May 9, 2024
Arthur Querou, Co-founder of Vibe.co, discusses CTV campaigns, ad experience, data partners, CPI differences between CTV and Facebook ads, and successful creatives. CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.
41:01

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.
  • The minimum budget to start a CTV campaign is $50 a day, but it can scale up to hundreds of thousands or even millions for larger solutions.

Deep dives

Introduction to Connected TV (CTV) and its Potential

CTV is defined as a connected television device that allows for content delivery through the internet, enabling precise audience targeting, measurement, retargeting, and revenue tracking similar to digital ads like Facebook or Google. CTV inventories include streaming apps, hybrid VOD services like Netflix transitioning to HVOD, and fast channels offering free TV content.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner