CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?

May 9, 2024

Arthur Querou, Co-founder of Vibe.co, discusses CTV campaigns, ad experience, data partners, CPI differences between CTV and Facebook ads, and successful creatives. CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.

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INSIGHT

CTV Campaign Budgets

Vibe's minimum CTV campaign budget is $50/day, democratizing access to TV advertising.
Larger advertisers can scale up to hundreds of thousands or even millions.

ADVICE

Starting a CTV Campaign

To start a CTV campaign, connect your MMP and target users of similar games.
Utilize Vibe's specific audiences and data partners for effective targeting.

INSIGHT

CTV Measurability

CTV's measurability improved due to internet delivery, enabling device and household linking.
This allows tracking ad impressions to specific installs, unlike traditional cable TV.

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This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠, Arthur Querou

Youtube: https://youtu.be/4qFeVMbbbnc

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Low Expectations of TV Creatives in the US

06:23 Running CTV Campaigns and Ad Experience

13:19 Data Partners and Audience Targeting

27:20 CPI Difference Between CTV and Facebook Ads

34:09 Examples of Successful Creatives

40:14 Contacting Vibe for CTV Advertising

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Arthur Querou

https://www.linkedin.com/in/arthurquerou/

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Takeaways

CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.

The minimum budget to start a CTV campaign is $50 a day, but it can scale up to hundreds of thousands or even millions for larger advertisers.

Simple, direct, and clear creatives tend to perform well in CTV advertising.

Incrementality measurement is important in understanding the full value of CTV advertising.

The ideal customer for CTV advertising is someone who understands that it takes time and investment to see results and is looking for a partner to navigate the evolving landscape.

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