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13min chapter
CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?
two & a half gamers
Navigating Gaming Industry Ad Campaigns: Challenges and Opportunities
The chapter explores the hurdles and advantages of managing ad campaigns in the gaming sector, discussing the unique requirements for setting up campaigns internally and leveraging data tools. It compares the dynamics of Connected TV advertising with traditional channels, focusing on scalability and incrementality for revenue generation and cohort analysis. The significance of tailoring creatives for diverse advertising platforms is highlighted, with examples illustrating the impact of simple, direct approaches in TV ads.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode