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16min chapter
CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?
two & a half gamers
Exploring Connected TV Advertising Strategies
The chapter delves into the intricacies of running connected TV ads, discussing ad experiences, similarities with YouTube formats, and the auction-based delivery process. It highlights the impact and flexibility of CTV ads compared to traditional TV, with insights on hyper-targeted advertising and scalable spending for user acquisition. The hosts share their experiences in audience targeting, creative optimization, and the challenges of device identification for effective advertising on connected TV platforms.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode