

Building Businesses on Thought Leadership with Eric Seufert
Oct 2, 2024
Eric Seufert, a media strategist and the voice behind Mobile Dev Memo, dives deep into the art of building businesses on thought leadership. He shares how blogging has propelled his ventures in tech and media. The discussion covers the evolution of mobile marketing and the pivotal role of AI in advertising. Eric also unveils his journey developing a user acquisition cash flow tool and navigates the shifting landscape of digital advertising due to privacy changes. His insights emphasize the importance of consistency and audience engagement in thriving content creation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Journey to Thought Leadership in Mobile Marketing
04:27 • 25min
Building a User Acquisition Cash Flow Mapping Tool
29:12 • 2min
Navigating User Acquisition and AI in Advertising
30:51 • 6min
The Evolution of Walled Gardens in Digital Advertising
36:56 • 4min
Navigating Thought Leadership and Long-Term Commitment in Content Creation
40:52 • 3min