In this conversation, Eric Franchi, co-founder of the successful advertising technology firm Undertone, shares lessons learned from his entrepreneurial journey. He discusses the critical importance of strategic hiring and the impact of key team members on company culture. Eric also dives into the unique challenges faced by ad networks amid industry shifts, the often anticlimactic nature of success, and navigating life after an exit. His reflections on personal reintegration and maintaining a balanced life in ad tech offer valuable insights for entrepreneurs.