Hiring Success: Building a Strong Team at Undertone

This chapter examines the entrepreneurial journey of one of Undertone's founders, emphasizing the crucial role of hiring in the company's growth. It highlights the importance of bringing on key talent, such as Mark Costa, and discusses the lessons learned from navigating the hiring landscape post-dot-com bust. The conversation also underscores the transformative impact of strategic hires on company culture and the challenges of scaling a startup.