
Eric Franchi
Managing partner at Aperiam, a venture fund specializing in ad tech. Previously, he co-founded Undertone, which was sold to Perion.
Top 3 podcasts with Eric Franchi
Ranked by the Snipd community

7 snips
Oct 23, 2024 • 48min
“The Most Anticlimactic Moment” and Other Lessons from Undertone
In this conversation, Eric Franchi, co-founder of the successful advertising technology firm Undertone, shares lessons learned from his entrepreneurial journey. He discusses the critical importance of strategic hiring and the impact of key team members on company culture. Eric also dives into the unique challenges faced by ad networks amid industry shifts, the often anticlimactic nature of success, and navigating life after an exit. His reflections on personal reintegration and maintaining a balanced life in ad tech offer valuable insights for entrepreneurs.

5 snips
Jul 17, 2024 • 1h 9min
How Eric and Mike Built Undertone to a $180M Exit
Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.

Aug 14, 2024 • 41min
How Do You Become an Investor?
In this chat, Eric Franchi, a general partner at venture capital fund Aperiam, shares his insights on the investment world. He discusses the key differences between being an operator and a VC, and what startups should expect from their investors. Listeners learn how to break into investing and the importance of networking for entrepreneurs seeking funding. Eric emphasizes the critical need for storytelling in investor pitches while highlighting the risks and rewards of angel investing. It's a must-listen for aspiring investors!