Open Market How Eric and Mike Built Undertone to a $180M Exit
5 snips
Jul 17, 2024 Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
From Childhood Influence to Entrepreneurial Success
02:01 • 23min
Selling to Brands vs Agencies: Importance of Partnering with Agencies
25:20 • 2min
Adapting and Diversifying in the Evolving Ad Industry
27:01 • 8min
Navigating Competition and Differentiation in the Ad Network Business
35:10 • 4min
Growth, Challenges, and Hiring in Building a Successful Business
39:15 • 27min
Building a Business with Undertone-like Characteristics
01:05:54 • 3min