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How Eric and Mike Built Undertone to a $180M Exit
Jul 17, 2024
Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.
01:08:57
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Quick takeaways
- Transition from traditional ad networks to curated solutions for long-term growth.
- Importance of differentiation strategies and market positioning in a competitive ad tech landscape.
Deep dives
Evolution of Ad Formats and Industry Trends
The podcast discusses the evolution of advertising formats in the industry, highlighting the shift from traditional ad networks to more curated solutions. It delves into the challenges faced with the rise of ad blockers embedded in browsers and the need for innovation in response. The focus on premium inventory, differentiation strategies, and launching new ad formats to adapt to industry changes sets the foundation for long-term growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode