
Mike Cassidy
Co-founder of Undertone
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Jul 17, 2024 • 1h 9min
How Eric and Mike Built Undertone to a $180M Exit
Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.