Selling to Brands vs Agencies: Importance of Partnering with Agencies

Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million.

How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how did they scale it from there to $100M in revenue, including key hires, GTM, and taking on private equity?

Check out this deep dive to hear two founders' take on the steps required to produce a massively successful adtech outcome.