How Eric and Mike Built Undertone to a $180M Exit
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Navigating Competition and Differentiation in the Ad Network Business
This chapter explores the competitive landscape of the company by analyzing its main competitors, Viant and Collected Media, and emphasizes the importance of differentiation strategy in creating a unique positioning in a crowded market. The company's focus on content marketing and thought leadership through educational presentations sets it apart in a sea of ad network businesses.
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