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How Eric and Mike Built Undertone to a $180M Exit

Open Market

CHAPTER

Growth, Challenges, and Hiring in Building a Successful Business

The chapter explores the journey of a company from its inception as an agency advertising network to becoming a technology-focused company with private equity backing. It focuses on the challenges faced by founders transitioning into managerial roles, the importance of hiring transformational employees, evolving products, scaling the business, and ultimately deciding on acquisition. The speakers reflect on their experience, emphasizing celebrating success, building relationships with acquirers, and providing insights on the M&A process.

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