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How Eric and Mike Built Undertone to a $180M Exit

Open Market

CHAPTER

From Childhood Influence to Entrepreneurial Success

The chapter explores the childhood backgrounds of the speakers, detailing how their parents' professions shaped their perspectives on work ethic and entrepreneurship. It delves into their early careers in ad sales, the transition to digital media, and the valuable lessons learned in the advertising industry. The chapter also highlights their journey from founding an ad agency during a recession to launching a successful ad network model, emphasizing the importance of adapting to technological changes and leveraging unique expertise for business success.

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