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Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
Sep 4, 2024
Brian O’Kelley, an adtech entrepreneur and co-founder of Scope3, dives into the evolution of his leadership style, balancing charisma with a healthy workplace culture. He discusses the critical importance of emotional intelligence in startups and shares insights on effective hiring practices that prioritize personal connections. O’Kelley also highlights the significance of sustainability in digital advertising, urging industry accountability to combat climate change. His reflections on the AppNexus journey reveal how a purpose-driven culture can inspire teams and drive impactful results.
49:09
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Quick takeaways
- Brian O'Kelley emphasizes the evolution of leadership from a harsh approach to one rooted in empathy and emotional intelligence.
- A robust organizational culture founded on clear values fosters long-term success while promoting sustainability as both an ethical and business imperative.
Deep dives
Leadership Evolution and Empathy
The evolution of leadership is highlighted through personal experiences, particularly the transition from a demanding childhood approach to a more empathetic leadership style. Early in his career at LA Tonight, the speaker struggled with interpersonal dynamics, being perceived as harsh while pursuing aggressive business goals. Feedback from co-founders prompted a crucial self-reflection on emotional intelligence (EQ) and the importance of constructive communication. This evolution emphasizes the need for leaders to adapt their methods and understand diverse perspectives to foster successful team dynamics and a positive work environment.
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