The Power of Persistence and Collaboration

This chapter recounts the authors' tenacious efforts to secure a partnership with a potential collaborator, illustrating the importance of determination in building professional relationships. It reflects on the necessity of patience and collaborative ideation in decision-making within organizations, while emphasizing the value of aligning company values with employee characteristics during hiring. The conversation also explores strategies for inspiring action and unifying teams around a common goal in the ever-evolving ad tech industry.