Deep Dive on Acquisitions with LUMA’s Terry Kawaja

Terry Kawaja, Founder and CEO of LUMA, shares his expertise in ad tech mergers and acquisitions. He discusses the critical role of marketing in driving successful acquisitions, especially for startups. The conversation highlights the unique marketing strategies in the liquor industry that mirror investment banking. Terry also delves into navigating capital raising challenges in ad tech, valuation trends, and the intricate dynamics of M&A negotiations, emphasizing how founder attitudes can significantly impact outcomes.