Terry Kawaja

Terry Kawaja, founder and CEO of LUMA Partners, is a prominent tech advisor in the marketing industry. He delves into the evolving landscape of digital advertising, discussing how agencies can navigate economic uncertainties and leverage AI for growth. Kawaja highlights the decline of third-party cookies and the rise of influencer marketing as pivotal trends shaping the future. He emphasizes the need for sustainability in advertising, offering actionable insights for audiences at major events like Cannes.

Terry Kawaja, Founder of Luma Partners and ad tech guru, takes the stage to discuss the transformative role of AI in the advertising landscape. He predicts an upcoming M&A wave driven by small AI team acquisitions, highlighting the impact of AI on performance-based pricing. The conversation dives into the evolving ad tech landscape, differentiating between true AI innovators and pretenders, and stresses the importance of transparency in media buying. Kawaja’s energetic insights paint a vivid picture of a rapidly changing industry.

Terry Kawaja, Founder and CEO of LUMA, shares his expertise in ad tech mergers and acquisitions. He discusses the critical role of marketing in driving successful acquisitions, especially for startups. The conversation highlights the unique marketing strategies in the liquor industry that mirror investment banking. Terry also delves into navigating capital raising challenges in ad tech, valuation trends, and the intricate dynamics of M&A negotiations, emphasizing how founder attitudes can significantly impact outcomes.