Content Rookie

Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.

Discover the world of UX Writing in this episode, delving into its definition and how it differs from copywriting. Learn about the day-to-day tasks of a UX writer, see examples of UX writing, and explore the collaborative nature of this evolving field.

Explore the dos and don'ts of copywriting, learning what makes good copy and what to avoid. Delve into the differences between copywriting and UX writing, along with tips and tricks for crafting compelling content. Discover the significance of relatable language, coherence, and adverb usage in creating engaging copy that balances excitement with value.

Explore the transition to freelance writing, differences between freelance writing and copywriting, marketing tips for freelancers, embracing writing from editing, niche choices in freelance writing, importance of context in writing, advice for aspiring writers, and challenges in rate setting.

Exploring the basics and differences of copywriting and content writing, focusing on clarity, structure, and persuasion. Delving into the power of priming in writing and UX, mastering effective copywriting principles, and the importance of reciprocity in user experience. Providing essential tips for becoming a proficient copywriter through creativity, relevance, and continuous learning.

Discover the evolution of SEO from keywords to quality content and the merging of SEO with content marketing. Learn about the significance of technical SEO in website optimization and get a beginner's guide to SEO essentials. Explore SEO alignment with personas and user journey in content marketing.

Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes: What is storytelling? What is brand storytelling? What are the benefits of great storytelling? What are some great brand story examples? How to angle your story based on a desired outcome Storytelling exercises ...and more! Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/ by Nicoletells.com

Explore the importance of tailoring content to different user personas along the journey, including lead generation and sales-focused strategies. Learn about providing valuable free content, building trust, and creating emotional connections for conversion. Discover the strategic use of customer journey maps and competitor analysis for optimizing content strategy.

Explore the shift from sales-focused to mentorship mentality in content creation to create authentic content. Learn how to develop genuine tonality by understanding company values and competitor tonalities, tailoring content to specific personas. Discover the significance of authenticity in building trust, credibility, and relevance in content marketing.

Discover the importance of knowing your audience's preferences and interests for content creation. Learn how to use the Persona framework to define your audience and tailor your content. Explore tools and strategies for audience analysis and creating effective marketing messages for diverse personas.