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The dos and don'ts of copywriting
May 20, 2020
Explore the dos and don'ts of copywriting, learning what makes good copy and what to avoid. Delve into the differences between copywriting and UX writing, along with tips and tricks for crafting compelling content. Discover the significance of relatable language, coherence, and adverb usage in creating engaging copy that balances excitement with value.
34:17
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Quick takeaways
- Effective copywriting involves using concise and impactful language for clarity and readability.
- Focus on highlighting customer benefits over product features to create relatable and engaging copy.
Deep dives
Shorter Copywriting is Often More Effective
One major key point discussed in the podcast is the effectiveness of shorter copywriting. The advice emphasizes the importance of concise and impactful writing by removing unnecessary words and focusing on clarity. By providing an example from Trello and highlighting the impact on different types of copywriting scenarios, the podcast stresses the power of simplicity and brevity in conveying messages to the audience. It suggests that restructuring sentences and making them shorter can significantly enhance the effectiveness of copy and help improve overall readability.
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