Content Rookie
Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episodes
Mentioned books
9 snips
Mar 25, 2020 • 24min
Getting to know your audience
Discover the importance of knowing your audience's preferences and interests for content creation. Learn how to use the Persona framework to define your audience and tailor your content. Explore tools and strategies for audience analysis and creating effective marketing messages for diverse personas.
9 snips
Mar 20, 2020 • 24min
What is content marketing?
Explore what content marketing entails, focusing on delivering value to your audience. Learn about the differences between B2B and B2C approaches, common challenges, and best practices. Dive into successful content marketing strategies of brands like Blendtec, Outdoor Voices, Glossier, HubSpot, and Buffer, emphasizing the importance of storytelling and community engagement.
