Content Rookie Creating authentic content
7 snips
Apr 5, 2020 Explore the shift from sales-focused to mentorship mentality in content creation to create authentic content. Learn how to develop genuine tonality by understanding company values and competitor tonalities, tailoring content to specific personas. Discover the significance of authenticity in building trust, credibility, and relevance in content marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Creating Authentic Content through Mentorship Approach
02:09 • 3min
Building Trust and Relevance through Authentic Content Marketing
05:02 • 2min
Creating Authentic Tonality for Content
07:21 • 10min
Creating Authentic Content through Audience Understanding and Brand Alignment
17:28 • 3min