Creating authentic content
Content Rookie
00:00
Creating Authentic Tonality for Content
Exploring the process of developing genuine tonality for content by understanding company values, researching competitor tonalities, and defining tonality drivers to establish key values like inclusivity and empowerment. Emphasizing the importance of tailoring tonality to specific personas and values, with examples from successful companies like MailChimp, Seipas, American Express, and Spotify.
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