Nicole Michaelis

Discover the importance of knowing your audience's preferences and interests for content creation. Learn how to use the Persona framework to define your audience and tailor your content. Explore tools and strategies for audience analysis and creating effective marketing messages for diverse personas.

Explore what content marketing entails, focusing on delivering value to your audience. Learn about the differences between B2B and B2C approaches, common challenges, and best practices. Dive into successful content marketing strategies of brands like Blendtec, Outdoor Voices, Glossier, HubSpot, and Buffer, emphasizing the importance of storytelling and community engagement.

Explore the shift from sales-focused to mentorship mentality in content creation to create authentic content. Learn how to develop genuine tonality by understanding company values and competitor tonalities, tailoring content to specific personas. Discover the significance of authenticity in building trust, credibility, and relevance in content marketing.