Content Rookie
What is content marketing?
Mar 20, 2020
Explore what content marketing entails, focusing on delivering value to your audience. Learn about the differences between B2B and B2C approaches, common challenges, and best practices. Dive into successful content marketing strategies of brands like Blendtec, Outdoor Voices, Glossier, HubSpot, and Buffer, emphasizing the importance of storytelling and community engagement.
23:52
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Quick takeaways
- Content marketing focuses on building relationships with customers through valuable and relevant content.
- Effective content marketing guides customers through the purchasing journey and aims to establish long-term relationships with them.
Deep dives
Understanding Content Marketing as Relationship Building
Content marketing is portrayed as a means to establish relationships with customers by providing valuable content, whether through education or entertainment. The focus is on creating a connection with the audience rather than purely as a marketing tactic. Companies often struggle with delivering consistent and engaging content that truly resonates with their audience, highlighting the importance of authenticity and value in content marketing efforts.
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