What is content marketing?
Content Rookie
Masterful Content Marketing Strategies by Outdoor Voices and Glossier
Exploring successful content marketing tactics of Outdoor Voices and Glossier, including the use of online publications and user-generated content to build strong communities and drive demand. The chapter also showcases how B2B brands like HubSpot and Buffer leveraged guest blogging to establish credibility and attract audiences, alongside insights into educational vs. entertaining content approaches and current content marketing trends.
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