Content Rookie
Getting started with SEO
Apr 21, 2020
Discover the evolution of SEO from keywords to quality content and the merging of SEO with content marketing. Learn about the significance of technical SEO in website optimization and get a beginner's guide to SEO essentials. Explore SEO alignment with personas and user journey in content marketing.
22:34
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Quick takeaways
- SEO is intertwined with content, crucial for online visibility.
- Start with SEO basics, focus on user needs and consistent optimization.
Deep dives
Understanding SEO and Its Importance Across Industries
SEO, standing for search engine optimization, involves optimizing content to be a top result for targeted keywords. Every industry can benefit from SEO, especially for online businesses. B2B and B2C companies both find value in SEO, depending on their industry. Quality content that focuses on user needs is crucial for successful SEO.
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