Getting started with SEO
Content Rookie
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Evolution of SEO: From Keywords to Quality Content
The chapter explores the history and transformation of SEO, detailing the shift from keyword-focused strategies to a focus on high-quality content, authority, and user experience. It discusses major algorithm changes like Panda and Penguin, emphasizing the importance of value-driven content creation. The conversation also highlights the merging of SEO and content marketing, underscoring the necessity of incorporating SEO into content strategy for success in the modern digital landscape.
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