Content Rookie Content for Growth - Generating leads with content
14 snips
Jun 28, 2020 Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Educational Content for Growth Marketing
01:33 • 16min
Soft Skills and Authenticity in Content Creation and Copywriting
17:03 • 2min
Measuring Content Effectiveness and Setting Clear KPIs
19:15 • 5min
Maximizing Impact with Affordable Video Content
24:28 • 5min
Creating Lighter Content During Heavy Times
29:36 • 7min