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Content for Growth - Generating leads with content
Jun 28, 2020
Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.
36:26
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Quick takeaways
- Educational content creation can drive growth marketing success by providing valuable knowledge to users.
- Effective content and growth alignment requires understanding audience expectations and delivering valuable content.
Deep dives
Educational Content for Growth Marketing
Focusing on educational content, such as creating an academy like HubSpot, Google Analytics, or Google Ads, can be a successful strategy for growth marketing. Providing valuable knowledge to users without feeling like traditional marketing can attract and engage audiences. Companies like Cisco and Salesforce offering certifications for their products also show effective growth strategies, particularly in the SaaS industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode