Michael Perna
Founder and CEO of the Perna Team in Metro Detroit, a high-volume real estate team with thousands of transactions; shares expertise in SEO, local search, and AI-driven lead generation strategies.
Best podcasts with Michael Perna
Ranked by the Snipd community
14 snips
Jun 28, 2020 • 36min
Content for Growth - Generating leads with content
Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.
Jan 7, 2026 • 42min
EP 104: How AI Search Is Creating New Listing Opportunities
Join Michael Perna, the powerhouse behind the Perna Team, as he delves into AI search's game-changing impact on real estate listings. With a focus on crafting thousands of high-intent service pages for platforms like ChatGPT and Perplexity, he shares insights on ranking strategies and converting AI leads. Michael discusses the difference between AI and traditional search behaviors, the importance of trust signals, and emphasizes mastering one strategy to thrive. Buckle up for a tech-savvy journey into the future of real estate!
