Michael Perna

Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.