Real Estate AI Flash EP 104: How AI Search Is Creating New Listing Opportunities
Jan 7, 2026
Join Michael Perna, the powerhouse behind the Perna Team, as he delves into AI search's game-changing impact on real estate listings. With a focus on crafting thousands of high-intent service pages for platforms like ChatGPT and Perplexity, he shares insights on ranking strategies and converting AI leads. Michael discusses the difference between AI and traditional search behaviors, the importance of trust signals, and emphasizes mastering one strategy to thrive. Buckle up for a tech-savvy journey into the future of real estate!
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ChatGPT Delivered A Ready-To-Act Lead
- A San Diego buyer found Michael Perna via ChatGPT and called to sell his father's home.
- The lead said Michael appeared first in ChatGPT's results for a detailed, event-based prompt.
Perplexity Search Led To A Listing Hire
- A homeowner used Perplexity with a long prompt and hired an agent that ranked in the AI results.
- Michael realized these AI searches are event-driven, long-tail, and lead to bottom-of-funnel hires.
AI Search Is High-Intent, High-Trust
- AI searchers are bottom-of-funnel and show high intent compared with traditional web search.
- Users treat AI answers with high trust even though models can be wrong.
