Measuring Content Effectiveness and Setting Clear KPIs

Episode 11: Content for Growth - Generating leads with content

For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth. 

Learning outcomes:

• What is growth marketing?
• How does content marketing fit into it?
• Examples of really good lead generation content

Connect with the host:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with the guest:

Linkedin: https://www.linkedin.com/in/michaelcp/

Michael's new project: https://www.instagram.com/leksplay/