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5min chapter
Content for Growth - Generating leads with content
Content Rookie
Measuring Content Effectiveness and Setting Clear KPIs
Exploring the challenges of defining key performance indicators (KPIs) for content, this chapter emphasizes the importance of aligning content goals with overall business objectives. The speakers discuss the complexities of setting targets for content and reflect on experiences where KPIs had to be adjusted for better measurement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode