Content Rookie

Is your copy any good? Measuring content and copy

7 snips
Jul 15, 2020
Exploring the challenges of measuring content and copy impact, setting KPIs, A/B testing, collaborating with Customer Success Teams, and drawing accurate conclusions. Emphasizing the importance of understanding audience engagement, optimizing copy, and thorough data analysis for effective content measurement.
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Episode notes
1
Introduction
00:00 • 2min
2
Measuring Content and Copywriting Effectiveness
02:07 • 13min
3
Measuring the Impact of UX Copy on User Trust, Clarity, and Growth
15:13 • 4min
4
Strategies for Measuring Content and Copy Effectiveness
19:20 • 4min
5
Emphasizing Thorough Analysis in Measuring Content and Copy
23:32 • 2min