Content Rookie
Is your copy any good? Measuring content and copy
Jul 15, 2020
Exploring the challenges of measuring content and copy impact, setting KPIs, A/B testing, collaborating with Customer Success Teams, and drawing accurate conclusions. Emphasizing the importance of understanding audience engagement, optimizing copy, and thorough data analysis for effective content measurement.
25:26
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Quick takeaways
- Measuring content and copy impact involves understanding audience relationships and user inquiries, requiring direct feedback mechanisms and knowledge of user questions.
- UX writing plays a critical role in fostering trust, enhancing clarity, and driving growth by assessing customer satisfaction, completion rates, and conversion metrics.
Deep dives
Challenges of Measuring Content and Copy Effectiveness
Measuring the effectiveness of content and copy presents significant challenges, often more complex than assessing ad campaigns or email success. Understanding the purpose behind creating content and copy is vital, usually to build relationships with the audience, provide valuable information, and help users through processes. This necessitates measuring if the content facilitates relationship-building and addresses user inquiries, requiring knowledge of user questions, desired actions, and areas of interest.
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