Content Rookie

Content along the user journey

6 snips
Apr 13, 2020
Guest
Nicole Michaelis
Explore the importance of tailoring content to different user personas along the journey, including lead generation and sales-focused strategies. Learn about providing valuable free content, building trust, and creating emotional connections for conversion. Discover the strategic use of customer journey maps and competitor analysis for optimizing content strategy.
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Episode notes
1
Introduction
00:00 • 3min
2
Tailoring Content Across the User Journey
02:30 • 8min
3
Content Strategy Throughout the Customer Journey
10:07 • 3min
4
Effective Content Planning for User Journey Stages
12:37 • 3min
5
Utilizing Visual Customer Journey Maps for Effective Content Strategy
15:47 • 5min