
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Latest episodes

12 snips
Oct 22, 2020 • 27min
How cultural context affects your UX writing
Exploring how cultural context shapes UX writing, with insights on testing for different markets and merging culture and design. Discussing low vs high context writing, localizing scenarios, and convincing stakeholders to make culture a core aspect of design and writing.

13 snips
Oct 8, 2020 • 33min
From Copywriter to UX Writer - Which writing discipline suits you?
Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?
Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle.
Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management.
Learning outcomes:
Which disciplines work best for freelancing?
How do disciplines differ in salary range?
How can you progress?
What skills are beneficial for each discipline?
How does the day to day work look like?

12 snips
Sep 28, 2020 • 28min
How localization can accelerate the quality of your content
Explore the complexities of localization in content creation with insights from a translation expert. Learn about challenges, tools, and strategies for achieving top quality. Delve into personal relocation experiences in Portugal and engaging in sports activities. Stay tuned for more on diverse writing disciplines.

11 snips
Sep 18, 2020 • 31min
Why you need to pay attention to localization
Join the conversation on the importance of localization with guest Hristina Racheva. Explore the challenges of bad translations and the opportunities of hiring a localization manager. Discover why clear communication is crucial and how to support localization as a writer.

6 snips
Aug 7, 2020 • 22min
7 common UX Writing issues
Exploring common UX Writing issues such as designing onboarding, writing error messages, and the importance of consistency and clarity. Discussing the impact of casing, punctuation, and involving designers in the process. Emphasizing clear language, engaging onboarding experiences, and the avoidance of unnecessary feature names.

10 snips
Aug 4, 2020 • 30min
What is technical writing?
Explore the evolution and application of technical writing, differences from other writing disciplines, daily tasks and challenges in a software company, contrasts with UX writing, significance of multilingualism in delivering information across languages.

Jul 29, 2020 • 26min
How to get published
Episode 13: How to get published
I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes.
Learning outcomes:
Publisher red flags
How to choose a publisher
Finding an agent
When and why you should consider self-publishing
Connect with the host:
BUY MY BOOK: https://www.amazon.de/Nobody-Cares-But-You-growing/dp/1948333120
Website: nicoletells.com
Linkedin: https://www.linkedin.com/in/nicoletells/

7 snips
Jul 15, 2020 • 25min
Is your copy any good? Measuring content and copy
Exploring the challenges of measuring content and copy impact, setting KPIs, A/B testing, collaborating with Customer Success Teams, and drawing accurate conclusions. Emphasizing the importance of understanding audience engagement, optimizing copy, and thorough data analysis for effective content measurement.

14 snips
Jun 28, 2020 • 36min
Content for Growth - Generating leads with content
Learn about growth marketing and how content fits into it, with examples of lead generation content. Explore insights from guest Michael Perna on creating valuable content while aligning with marketing teams. Discover soft skills needed for successful content creation and the importance of authenticity in copywriting. Dive into measuring content effectiveness and setting clear KPIs, as well as maximizing impact with affordable video content. Explore creating engaging content during challenging times with storytelling and emotional connections.

10 snips
Jun 11, 2020 • 24min
UX Writing - What it is and how to get into it
Discover the world of UX Writing in this episode, delving into its definition and how it differs from copywriting. Learn about the day-to-day tasks of a UX writer, see examples of UX writing, and explore the collaborative nature of this evolving field.
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