

Content Rookie
Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episodes
Mentioned books

6 snips
Aug 22, 2021 • 18min
A/B-testing designs and copy
Episode 31: A/B-testing designs and copy
In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.
Learning outcomes:
What is A/B-testing?
A/B-testing for copy
A/B-testing top tips
Working in Growth
Examples of easy things to test and how to break down more difficult scenarios
Skillsets needed to run successful tests (for copy or design)
Connect with the guest, Anna:
https://www.linkedin.com/in/annahatzisavas/
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com

12 snips
Jun 29, 2021 • 27min
Your first 90 days on the job as a UX Writer/Content Strategist
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist
Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do.
Bookmark contentrookiepod.com!
Learning outcomes:
What to focus on first
Documentation
Who to build relationships with
How to establish processes from scratch
How to not get overwhelmed
Sharing with your manager
Educating others about UX Writing
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com

Jun 8, 2021 • 1h 5min
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills
Exploring the importance of mentoring in the tech industry, challenges in hiring Senior UX Writers, negotiating salaries, diversity issues, and career development for UX Writing professionals. Insights on the gender pay gap and practical actions for supporting the LGBTQ+ community.

10 snips
May 23, 2021 • 26min
UX Writing and Content Documentation
Episode 28: UX Writing and Content Documentation
Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer.
Learning outcomes:
What is content/UX Writing documentation?
What formats should you use?
Which documents should you start with?
What about Slack, Trello, and Figma?
Where does UXW Documentation fit into the Design System?
...many more tips!
Connect with Nicole: hi@nicoletells.com
contentrookiepod.com // nicoletells.com
https://www.linkedin.com/in/nicoletells/

May 6, 2021 • 50min
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Exploring breaking into UX Writing, being a generalist, and why UX Writing salaries are higher. Topics include transitioning into UX Writing, learning UX Writing, and easy tips to get started. The podcast also discusses the financial landscape of UX Writing, personal branding, hustle culture, and creating meaningful content.

Apr 30, 2021 • 19min
How to do UX writing without a UX Writer
Learn how to improve microcopy without a UX writer, explore who can do UX writing in your team, discover tips for tracking copy throughout design process, and find budget-friendly ideas. Dive into the significance of consistent terminology, strategic copywriting, enhancing UX writing skills, and managing UX writing without a specialist.

Apr 9, 2021 • 21min
Your UX Writing Portfolio
Discover the essentials of creating a UX Writing portfolio with insights from Senior UX Writer Anjana Menon. Explore the debate on portfolio relevance, crafting impactful cases, gaining real experience, and navigating freelancing for portfolio enrichment.

16 snips
Mar 2, 2021 • 42min
UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Episode 24: UX Writing and Content Design Stakeholders
UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.
Learning outcomes:
Who are common UX Writing stakeholders?
The day-to-day work of a UX Writer
Collaborating well in Content
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Mario Ferrer:
https://www.linkedin.com/in/marioferrer/
Mentioned in episode:
About silos and bridges https://twitter.com/hondanhon?s=21
About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases
Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/

20 snips
Feb 10, 2021 • 60min
UX Writing, Content Strategy, and Content Design - Then, now, and in the future
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future
(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?
The longest episode of Content Rookie to date! But it's so worth it.
Learning outcomes:
What is UX Writing (really)?
What is Content Strategy (really)?
Challenges in UX Writing
Why Copywriting isn't bad
How a diverse background makes you a better (UX) Writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest:
http://www.workwithjane.com/
https://www.linkedin.com/in/jane-ruffino-ab490158/

Jan 26, 2021 • 34min
How to get paid for writing
Learn how to get paid as a writer with tips on starting from scratch, building a portfolio, negotiating rates, increasing value, and transitioning between freelancing and in-house roles. Explore the speaker's journey from low rates to strategic increases, and strategies for writers to boost their income. Discover how personality and presentation can impact professional success in salary negotiation and securing opportunities.