
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Latest episodes

Jun 8, 2021 • 1h 5min
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills
Exploring the importance of mentoring in the tech industry, challenges in hiring Senior UX Writers, negotiating salaries, diversity issues, and career development for UX Writing professionals. Insights on the gender pay gap and practical actions for supporting the LGBTQ+ community.

10 snips
May 23, 2021 • 26min
UX Writing and Content Documentation
Episode 28: UX Writing and Content Documentation
Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer.
Learning outcomes:
What is content/UX Writing documentation?
What formats should you use?
Which documents should you start with?
What about Slack, Trello, and Figma?
Where does UXW Documentation fit into the Design System?
...many more tips!
Connect with Nicole: hi@nicoletells.com
contentrookiepod.com // nicoletells.com
https://www.linkedin.com/in/nicoletells/

May 6, 2021 • 50min
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
Exploring breaking into UX Writing, being a generalist, and why UX Writing salaries are higher. Topics include transitioning into UX Writing, learning UX Writing, and easy tips to get started. The podcast also discusses the financial landscape of UX Writing, personal branding, hustle culture, and creating meaningful content.

Apr 30, 2021 • 19min
How to do UX writing without a UX Writer
Learn how to improve microcopy without a UX writer, explore who can do UX writing in your team, discover tips for tracking copy throughout design process, and find budget-friendly ideas. Dive into the significance of consistent terminology, strategic copywriting, enhancing UX writing skills, and managing UX writing without a specialist.

Apr 9, 2021 • 21min
Your UX Writing Portfolio
Discover the essentials of creating a UX Writing portfolio with insights from Senior UX Writer Anjana Menon. Explore the debate on portfolio relevance, crafting impactful cases, gaining real experience, and navigating freelancing for portfolio enrichment.

16 snips
Mar 2, 2021 • 42min
UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Episode 24: UX Writing and Content Design Stakeholders
UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.
Learning outcomes:
Who are common UX Writing stakeholders?
The day-to-day work of a UX Writer
Collaborating well in Content
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Mario Ferrer:
https://www.linkedin.com/in/marioferrer/
Mentioned in episode:
About silos and bridges https://twitter.com/hondanhon?s=21
About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases
Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/

20 snips
Feb 10, 2021 • 60min
UX Writing, Content Strategy, and Content Design - Then, now, and in the future
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future
(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?
The longest episode of Content Rookie to date! But it's so worth it.
Learning outcomes:
What is UX Writing (really)?
What is Content Strategy (really)?
Challenges in UX Writing
Why Copywriting isn't bad
How a diverse background makes you a better (UX) Writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest:
http://www.workwithjane.com/
https://www.linkedin.com/in/jane-ruffino-ab490158/

Jan 26, 2021 • 34min
How to get paid for writing
Learn how to get paid as a writer with tips on starting from scratch, building a portfolio, negotiating rates, increasing value, and transitioning between freelancing and in-house roles. Explore the speaker's journey from low rates to strategic increases, and strategies for writers to boost their income. Discover how personality and presentation can impact professional success in salary negotiation and securing opportunities.

13 snips
Dec 11, 2020 • 32min
How User Research can take your copy to the next level
Episode 21: How User Research can take your copy to the next level
A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!).
Learning outcomes:
What is User Research?
User Research for (UX) Writers
How to do your own User Research
How to work with your bias
Connect with my guest:
https://www.linkedin.com/in/estellevanravestyn/
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/

11 snips
Nov 18, 2020 • 32min
You don't need to be a writer to be a copywriter
Discover how music-making can enhance your writing skills, the importance of personal branding in attracting clients, and the impact of creativity and specialization in copywriting. Explore the connection between writing styles and intuition, and the complexities of consultancy roles in the industry.
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