
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Latest episodes

13 snips
Feb 7, 2022 • 40min
UX writing compensation, negotiating your salary, and working in tech (EMEA focus)
The podcast discusses UX writing compensation, negotiating salaries in tech (EMEA focus), and working in the industry with insights on salary levels, perks, and career development. It explores the evolution of UX writing in Europe, navigating salary negotiations in tech, setting boundaries, and work-life balance in the industry.

9 snips
Jan 21, 2022 • 24min
Why you don't need to hire a native English UX writer
Episode 38: Why you don't need to hire a native English UX writer
UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them.
Learning outcomes:
Why native English doesn't automatically make you a better writer
How to raise awareness with recruiters and hiring managers
How to present yourself as a non-native English speaker
Avoiding discrimination
Connect with the guest, Stan:
https://www.linkedin.com/in/stanislav-olenchenko-25792b179/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

9 snips
Dec 20, 2021 • 28min
Career transitioning to UX Writing and building content guidelines from scratch
Episode 37: Career transitioning to UX Writing and building content guidelines from scratch
Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more.
Learning outcomes:
Career transitioning into UX (from marketing and startups)
Establishing yourself in UX Writing
Working with content partners
Creating content guidelines
Connect with the guest, Aladrian:
Twitter: https://twitter.com/AladrianNo_L
Linkedin: https://www.linkedin.com/in/aladriangoods/
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

6 snips
Dec 3, 2021 • 19min
Content design hacks for your everyday life
Episode 36: Content design hacks for your everyday life
Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies.
Learning outcomes:
Writing better emails
Glossaries for everything
How the table of contents can simplify your life
Do's and don'ts writing
Connect with the host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

Nov 19, 2021 • 28min
UX Writing, but not in English - how culture shapes writing in different languages
The podcast explores how writing for UX in different languages is influenced by culture, the challenges faced by UX writers in non-English languages, transitioning from creative backgrounds to user research, ethical design processes in UX writing, and the importance of community support for writers striving in non-English languages.

Nov 1, 2021 • 38min
Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it means for content and user experiences, and what you can do to raise awareness.
Learning outcomes:
Intro to Neurodiversity
Neurodivergencies vs disabilities
Advocacy
Raising awareness
Challenges in user experience design
Ebook accessibility
https://accessibility.uxdesign.cc/
Tokenism topic by Frank Spillers
https://frankie-spillers.medium.com/avoiding-user-tokenism-or-excluding-users-when-your-intent-was-inclusive-design-a92db1292e6c
Connect with my guest, Katrin:
LinkedIn https://www.linkedin.com/in/katrin-suetterlin/
Medium https://katrinsuetterlin.medium.com/
Twitter https://twitter.com/honest_x_sleep
Substack: https://katrin.substack.com/
Connect with the host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

12 snips
Oct 11, 2021 • 28min
How UX Writers and UX Designers collaborate - or why you should always keep asking questions
Discover the magic of collaboration between UX Designers and Writers, overcoming challenges and embracing curiosity. Learn how to convince stakeholders, secure a seat at the table, and work effectively under pressure. Hear insights from a seasoned UX designer and gain valuable tips for fostering collaboration and asking questions in professional settings.

Aug 31, 2021 • 44min
Burnout and exhaustion while working in content - you're not alone
Episode 32: Burnout and exhaustion while working in content - you're not alone
Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Content Designer that may be contributing to feelings of fatigue and depression.
Learning outcomes:
Challenges when working in content
How to set boundaries
Speaking up when you're being spread too thin
Connect with the guests, Candi and Jane:
Candi Williams: https://linktr.ee/candwrites
Jane Ruffino: https://www.linkedin.com/in/jane-ruffino-ab490158/
Connect with the host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

6 snips
Aug 22, 2021 • 18min
A/B-testing designs and copy
Episode 31: A/B-testing designs and copy
In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.
Learning outcomes:
What is A/B-testing?
A/B-testing for copy
A/B-testing top tips
Working in Growth
Examples of easy things to test and how to break down more difficult scenarios
Skillsets needed to run successful tests (for copy or design)
Connect with the guest, Anna:
https://www.linkedin.com/in/annahatzisavas/
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com

12 snips
Jun 29, 2021 • 27min
Your first 90 days on the job as a UX Writer/Content Strategist
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist
Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do.
Bookmark contentrookiepod.com!
Learning outcomes:
What to focus on first
Documentation
Who to build relationships with
How to establish processes from scratch
How to not get overwhelmed
Sharing with your manager
Educating others about UX Writing
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com