
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Latest episodes

10 snips
Jan 16, 2023 • 32min
What's the ROI of UX Writing?
Exploring the ROI of UX Writing, collaborating with business stakeholders, and the process of writing a book are discussed. The guest shares insights from her background in journalism and microbiology. The chapters cover topics such as the impact of economic challenges on content design teams, the value of senior content designers in startups, and discovering an authentic voice in writing.

Dec 21, 2022 • 30min
How to lead content design and stay sane while juggling different design philosophies
Learn from guest Chelsea Larsson about transitioning from IC to leadership, scaling content design teams, and managing different design philosophies. Gain insights on leadership philosophy and design philosophy 101. Discover practical tips for junior content designers to succeed in the industry.

12 snips
Nov 2, 2022 • 30min
Writing is designing and Figma ain't that great
Episode 47: Writing is designing and Figma ain't that great
Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder.
Learning outcomes:
How 'Writing is designing' came to be
Workshops on content design with Michael and Andy
Why Figma for writers is overrated
How you sometimes just need to claim that UX writing title!
***
Connect with guest, Michael Metts:
"Where you can sign up for our newsletter to hear about workshops: https://www.writingisdesigning.com
Where I'm writing about leadership and will announce a new workshop soon: https://leadinglikeyou.com
If people want to stay in touch with me, there's LinkedIn and Twitter."
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

Oct 6, 2022 • 38min
Misfit? This is why you're great at content.
Episode 46: Misfit? This is why you're great at content.
In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen.
Learning outcomes:
What countercultures and content design have in common
Counterculture ways of looking at things in tech
From punk to top content designer
Turning you're (unique) perspective into your strength in content
***
Connect with your host, Nicole:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Bill:
Website: https://www.billkurland.com/
Linkedin: https://www.linkedin.com/in/bill-kurland/

8 snips
Sep 20, 2022 • 25min
You're underestimating the importance of SEO for UX writing
Discover why SEO is crucial for UX writing as Nicole and guest Kat delve into the overlooked aspects of SEO, its integration with content design, and starting points. They emphasize authentic content, user experience, and ethical SEO practices, highlighting the impact of keywords on user engagement and SEO performance.

Aug 29, 2022 • 27min
Running a successful project with a UX writer, designer and researcher
Explore the success factors of a design project by collaborating with writers, designers, and researchers. Learn about inclusive hiring processes, scaling teams, and designing user tests. Discover valuable insights on user-centered approaches, recruitment strategies, and the value of testing in content design. Dive into the importance of life events and contextual triggers in improving user experience.

Aug 17, 2022 • 43min
How to explain what you do as a designer or writer
The podcast discusses the challenges of defining job titles for designers and writers, exploring the impact of titles on pitches and career success. They talk about popular titles in design and writing, how niching down or being a generalist affects job opportunities, and the importance of accurately describing what you do as a creative to clients or employers.

9 snips
Jul 5, 2022 • 27min
Get over your tone and voice guidelines
Exploring the challenges of tone and voice guidelines in writing, from creation to maintenance. Discussing the importance of inclusive language, evolving standards, and collaboration in guideline development. Addressing struggles in implementing guidelines and the significance of clear direction for newcomers in UX writing.

13 snips
Mar 30, 2022 • 30min
Junior UX writers! This one is for you.
From Nigeria to Europe, Ifi shares his journey into UX writing, the challenges of job applications, the importance of diversity in the industry, and the need for more junior content design positions.

Mar 4, 2022 • 22min
Freelancing as a content designer or UX writer
Explore the challenges and strategies of freelancing as a content designer or UX writer, including navigating client issues like setting boundaries and clarifying budgets. Learn about managing feedback, documentation, collaboration, and pricing in content design projects to ensure successful outcomes. Gain insights on setting appropriate rates and avoiding burnout as a freelancer in the industry.