How to lead content design and stay sane while juggling different design philosophies
Dec 21, 2022
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Learn from guest Chelsea Larsson about transitioning from IC to leadership, scaling content design teams, and managing different design philosophies. Gain insights on leadership philosophy and design philosophy 101. Discover practical tips for junior content designers to succeed in the industry.
Transitioning from IC to team leader brings challenges and growth opportunities.
Balancing speed and learning in design philosophy is crucial for content designers.
Deep dives
Chelsea O'Larsen's Journey from Content Design at ZemBesk to Leading a Team at Expedia Group
Chelsea O'Larsen shares her professional journey from being a content design team of one at ZemBesk to growing and leading a team of 13 content designers over three years. She discusses how she transitioned to leading a team of 60 content designers at Expedia Group, aiming to scale the culture she built at ZemBesk. Through mentorship and empowerment, Chelsea highlights the importance of faith in building and growing a content design practice.
Balancing Experience-Driven Design with Test-Driven Approach at Expedia Group
Chelsea O'Larsen reflects on the shift in design philosophies at Expedia Group from experience-driven design to a focus on velocity and testing. She emphasizes the importance of blending both concepts, noting the necessity of speed in decision-making alongside ongoing learning and exploration in design. Chelsea's thread on navigating these philosophies offers valuable insights for content designers and emphasizes the balance between discovery, learning, and decision-making.
Content Design Strategies and Tips for Success in Large Organizations
Chelsea O'Larsen shares practical content design strategies, including reframing discovery as a tool, embracing continuous learning and hypothesis-driven design, empowering team members to make informed decisions, value feedback, prioritize actions over assets, clarify roles within projects, and maintain scope clarity. Her advice underscores the significance of aligning teams, empowering decision-making, and fostering a culture of continuous improvement in content design practices.
Episode 48: How to lead content design and stay sane while juggling different design philosophies
In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one.