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Content Rookie
What's the ROI of UX Writing?
Jan 16, 2023
Exploring the ROI of UX Writing, collaborating with business stakeholders, and the process of writing a book are discussed. The guest shares insights from her background in journalism and microbiology. The chapters cover topics such as the impact of economic challenges on content design teams, the value of senior content designers in startups, and discovering an authentic voice in writing.
31:42
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Quick takeaways
- Collaboration with business stakeholders is vital for successful UX writing, fostering a shared goal of enhancing user experience and business success.
- Yael's background in journalism and microbiology inspires overcoming imposter syndrome and emphasizes the value of initiative and continuous learning.
Deep dives
Transition from Generalist to Specialist in Content Design
The podcast discusses the shift in the content design industry towards specialists from generalists. Previously, practitioners navigated without clear consensus on content design and UX writing practices. Yael, the guest, highlights this transition and her background as a neurobiologist, emphasizing the importance of a data-driven approach in her specialization.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode