
Content Rookie
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Latest episodes

Oct 19, 2023 • 24min
Get started with information architecture
Learn about the fundamentals of information architecture and the importance of collaboration with stakeholders. Understand the impact of IA on content design and user experience. Discover strategies for defining information and aligning stakeholder perspectives. Explore how IA enhances communication and collaboration within companies.

Sep 20, 2023 • 20min
Am I crazy or am I just context-switching?
Exploring the challenges of context switching for content designers and UX writers, the podcast provides tips for managing overwhelm. Topics include prioritizing projects, setting boundaries, and strategies for mitigating stress in content design.

Aug 31, 2023 • 23min
Why I no longer believe in Content Design v 2.0
Exploring the struggles of Content Design, advocating for junior UX Writers, addressing lack of organizational support, and offering solutions for a brighter future. Highlights the challenges faced by content designers in gaining recognition and validation, the importance of measuring impact, increasing visibility, and overcoming unrealistic expectations. Emphasizes the need for leadership, change management, and comprehensive training to support content designers.

Jul 3, 2023 • 22min
How poetry, search intent, and social media can make you a better Content Designer
Explore the fusion of poetry and SEO in content design, the importance of understanding user search intent, and the role of social media in informing tone and voice. Dive into the evolving landscape of content design with AI-driven search results.

Jun 15, 2023 • 25min
Getting promoted as a UX Writer
Episode 55: Getting promoted as a UX Writer
In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.
Learning outcomes:
Titles: What they mean
The process behind promotions
How levels vary between companies
Documenting your work
Cross-team collaboration
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Anjana Menon:Twitter: https://twitter.com/AnjiMenon
Everything else: bento.me/anjimenon

Apr 18, 2023 • 31min
Freelance writing is hard but worth it
Explore the journey of a freelance writer, diving into the hustle culture, pricing strategies, and the keys to success in the industry. Discover how AI is reshaping the market and learn tips on standing out as a writer. From negotiating with clients to scaling your business, this episode covers the essential aspects of freelance writing.

Apr 4, 2023 • 30min
(Content) Design that includes all
Episode 53: (Content) Design that includes all
My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.
Learning outcomes:
What is accessibility?
Why is it important?
How to improve accessibility
Working on accessibility day-to-day
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Lizzie Cass-Maran:Twitter: https://twitter.com/LizzieCassMaran
Linkedin: https://www.linkedin.com/in/lizziecassm

Mar 2, 2023 • 19min
Upskilling as a UX Writer and going into leadership
Episode 52: Upskilling as a UX Writer and going into leadership
Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.
Learning outcomes:
Learning leadership and management
Activating your network
New skills are everywhere
Upskill opportunities such as AI, Chatbot design, Content Marketing
Upskilling in your current position
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Leadership workshops:
https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023

12 snips
Feb 5, 2023 • 28min
UX Writing at IKEA and why AI probably won't steal your job
Episode 51: UX Writing at IKEA and why an AI probably won't steal your job
In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.
Learning outcomes:
The development of AI for writing
The future of ChatGPT and other writing-related AIs
How AI will change the writing landscape
UX Writing at IKEA
Connect with guest, Bilgi Karan:
Website bilgikaran.com
Twitter https://twitter.com/machineError
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

Jan 28, 2023 • 12min
I was laid off
Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com