

Content Rookie
Nicole Michaelis
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episodes
Mentioned books

Jan 12, 2024 • 23min
My UX Writing and Content Design focus areas this year
Episode 61: My UX Writing and Content Design focus areas this year
I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.
Read my article on the topic: https://medium.com/p/f6cc9983e4dc
Learning outcomes:
How to focus your craft and leadership skills
What I'm focusing on this year
How I view AI
What I think about team dynamics
How being a content design lead is different from other lead roles
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com

Nov 15, 2023 • 56min
How to be creative when the world is on fire
Episode 60: How to be creative when the world is on fire
Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.
Learning outcomes:
What is creativity?
Tips for being creative in strange times
Mindfulness practice for creatives
Creative communities and how they can help you
Claiming your time off
Why you need to be authentic
How to survive as creative freelancers
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with guest, Anders Tallvik:
https://anders-creative.com/
https://anders-creative.com/podcasts

Oct 19, 2023 • 24min
Get started with information architecture
Learn about the fundamentals of information architecture and the importance of collaboration with stakeholders. Understand the impact of IA on content design and user experience. Discover strategies for defining information and aligning stakeholder perspectives. Explore how IA enhances communication and collaboration within companies.

Sep 20, 2023 • 20min
Am I crazy or am I just context-switching?
Exploring the challenges of context switching for content designers and UX writers, the podcast provides tips for managing overwhelm. Topics include prioritizing projects, setting boundaries, and strategies for mitigating stress in content design.

Aug 31, 2023 • 23min
Why I no longer believe in Content Design v 2.0
Exploring the struggles of Content Design, advocating for junior UX Writers, addressing lack of organizational support, and offering solutions for a brighter future. Highlights the challenges faced by content designers in gaining recognition and validation, the importance of measuring impact, increasing visibility, and overcoming unrealistic expectations. Emphasizes the need for leadership, change management, and comprehensive training to support content designers.

Jul 3, 2023 • 22min
How poetry, search intent, and social media can make you a better Content Designer
Explore the fusion of poetry and SEO in content design, the importance of understanding user search intent, and the role of social media in informing tone and voice. Dive into the evolving landscape of content design with AI-driven search results.

Jun 15, 2023 • 25min
Getting promoted as a UX Writer
Episode 55: Getting promoted as a UX Writer
In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.
Learning outcomes:
Titles: What they mean
The process behind promotions
How levels vary between companies
Documenting your work
Cross-team collaboration
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Anjana Menon:Twitter: https://twitter.com/AnjiMenon
Everything else: bento.me/anjimenon

Apr 18, 2023 • 31min
Freelance writing is hard but worth it
Explore the journey of a freelance writer, diving into the hustle culture, pricing strategies, and the keys to success in the industry. Discover how AI is reshaping the market and learn tips on standing out as a writer. From negotiating with clients to scaling your business, this episode covers the essential aspects of freelance writing.

Apr 4, 2023 • 30min
(Content) Design that includes all
Episode 53: (Content) Design that includes all
My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.
Learning outcomes:
What is accessibility?
Why is it important?
How to improve accessibility
Working on accessibility day-to-day
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Lizzie Cass-Maran:Twitter: https://twitter.com/LizzieCassMaran
Linkedin: https://www.linkedin.com/in/lizziecassm

Mar 2, 2023 • 19min
Upskilling as a UX Writer and going into leadership
Episode 52: Upskilling as a UX Writer and going into leadership
Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.
Learning outcomes:
Learning leadership and management
Activating your network
New skills are everywhere
Upskill opportunities such as AI, Chatbot design, Content Marketing
Upskilling in your current position
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Leadership workshops:
https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023