The podcast discusses transitioning into content design from diverse backgrounds, exploring the impact of storytelling in securing stakeholder approval, and navigating challenges like defending tone and voice guidelines. Speakers share their experiences in scaling content design and the importance of incorporating benchmarking for product alignment and user familiarity.
Adapting career paths within content design is crucial for growth and success.
Utilizing benchmarking for inspiration in content design promotes creative adaptation and unique approaches.
Deep dives
Content Design Career Journey
Iara shares her career journey in content design, starting from working with UX writing as a translator to evolving into a language specialist and eventually transitioning to a UX writer position in English. She highlights the importance of adapting to new roles and learning about the technical aspects of content work, showcasing the evolution in her career path.
The Significance of Storytelling in Content Design
Nicole and Iara discuss the critical role of storytelling in content design, emphasizing that success in this field is heavily reliant on the story told to stakeholders. They delve into the challenges of ensuring buy-in for content recommendations, emphasizing the need for compelling narratives to support content decisions despite potential limitations or differing opinions.
Balancing Benchmarking and Creative Adaptation
In their conversation, Iara and Nicole touch on the use of benchmarking as inspiration in content design workflows. They stress the importance of not blindly following trends but rather using benchmarking to spark creative adaptation and maintain a balance between leveraging existing successful strategies and infusing unique, tailored approaches to suit specific user needs and brand identities.
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles.
Learning outcomes:
Coming into UX writing from Psychology
The career trajectory of a content designer in Europe