How poetry, search intent, and social media can make you a better Content Designer
Jul 3, 2023
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Explore the fusion of poetry and SEO in content design, the importance of understanding user search intent, and the role of social media in informing tone and voice. Dive into the evolving landscape of content design with AI-driven search results.
SEO offers insights into user desires and behavior for empathetic content design.
Designing for search intent enhances user experience by aligning content with diverse user needs.
Deep dives
Importance of SEO in Content Design
SEO is not just about optimizing websites for higher Google rankings. Rather, it provides a rich data set that can inform content strategies, design choices, and even sociological insights. By understanding user search behavior and needs through SEO tools, content designers can create more user-centered and empathetic content tailored to meet user expectations and preferences. SEO offers a valuable window into the desires and dreams of users, allowing designers to deliver relevant and engaging content.
Designing for Search Intent
Designing for search intent involves understanding the user's goal when conducting a search query. It goes beyond traditional SEO practices and focuses on providing relevant and useful content that aligns with user expectations. By analyzing search data and user queries, content designers can create inclusive content that meets the diverse needs of users and enhances the overall digital experience. Incorporating search intent into content design allows for a deeper understanding of user goals and expectations, leading to more effective and engaging content.
Future of SEO and Search Intent
The evolving landscape of search engines, AI, and chatbots is reshaping the future of SEO and search intent. Technologies like Google Bard and AI-driven search results are changing how users interact with search engines. Designers need to adapt to optimize content for new interfaces and language models, ensuring alignment with user search behavior. SEO can also serve as a linguistic tool by revealing the specific language users use in search queries, influencing terminology choices and content creation. Embracing SEO as a tool for linguistic insights can enhance content relevance and user engagement in the dynamic search environment.
Episode 56: How poetry, search intent, and social media can make you a better Content Designer
In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole
Learning outcomes:
What is SEO/search intent?
How can you use SEO for Content Design?
The future of SEO
What does Poetry and UX Writing have in common?
How Social media can inform your tone and voice
Connect with host, Nicole Michaelis:
nicoletells.com // Contentrookiepod.com
https://www.linkedin.com/in/nicoletells/
hi@nicoletells.com
Connect with the guest, Dan Porder:
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Listen to the best highlights from the podcasts you love and dive into the full episode