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Content Rookie
Why I no longer believe in Content Design v 2.0
Aug 31, 2023
Exploring the struggles of Content Design, advocating for junior UX Writers, addressing lack of organizational support, and offering solutions for a brighter future. Highlights the challenges faced by content designers in gaining recognition and validation, the importance of measuring impact, increasing visibility, and overcoming unrealistic expectations. Emphasizes the need for leadership, change management, and comprehensive training to support content designers.
23:17
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Quick takeaways
- Content designers face challenges in advocating for their value within product organizations, emphasizing the need for constant education and defense of their work.
- Setting up effective metrics to measure success and demonstrating impact beyond micro-copy adjustments are crucial for content designers to gain recognition within product teams.
Deep dives
Challenges Faced by Content Designers
Content designers often struggle with feeling burnout and lack of progress in their roles. Despite seniority, many continue to have the same conversations from years ago, emphasizing the need for constant education and defense of their work. While similarities exist with other design roles, content designers face heightened challenges in advocating for their value and fighting for recognition within product organizations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode