You're underestimating the importance of SEO for UX writing
Sep 20, 2022
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Discover why SEO is crucial for UX writing as Nicole and guest Kat delve into the overlooked aspects of SEO, its integration with content design, and starting points. They emphasize authentic content, user experience, and ethical SEO practices, highlighting the impact of keywords on user engagement and SEO performance.
SEO enhances UX writing by making content user-focused through keyword research and aligning with user search behavior.
Incorporating SEO in content design projects improves information architecture and justifies content decisions to stakeholders.
Deep dives
Importance of SEO for Content Design
Understanding SEO is crucial for content design as it assists in creating user-focused content. By incorporating SEO practices such as keyword research, content becomes more relevant and easily accessible to users, streamlining their journey and enhancing user experience. Collaboration between SEO and UX teams can maximize the benefits of both aspects, aligning with Google's user-centric approach.
Practical Application of SEO in Content Design
Utilizing SEO knowledge in information architecture and content creation enhances the effectiveness of content design projects. Analyzing keywords, understanding user intent, and prioritizing relevant keywords contribute to improved information architecture. SEO data can also aid in justifying content decisions to stakeholders, ensuring alignment with user search behavior.
Transitioning into UX Writing from Diverse Backgrounds
Breaking into UX writing requires connecting experiences and skills to storytelling. Emphasizing empathy and mapping career experiences enable individuals from various backgrounds to excel in content design roles. Reflecting on past roles, such as teaching or writing, reveals transferable skills applicable to UX writing, demonstrating that diverse backgrounds can enrich content design perspectives.
Episode 45: You're underestimating the importance of SEO for UX writing
In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics.