From Nigeria to Europe, Ifi shares his journey into UX writing, the challenges of job applications, the importance of diversity in the industry, and the need for more junior content design positions.
Transitioning from advertising to UX writing through online courses and networking.
Advocacy for diversity in UX writing industry by creating more junior roles for long-term growth.
Deep dives
Transitioning from Advertising to UX Writing
EFI shares his unique journey from working in advertising for several years to transitioning into UX writing. After reevaluating his career path during the pandemic, he discovered UX writing through online courses and discussions with professionals. Being from Nigeria, he faced challenges due to the limited presence of UX writing in his home country.
Overcoming Obstacles and Building a Portfolio
Facing challenges in Nigeria with limited opportunities in UX writing, EFI leveraged online courses, networking, and freelancing to build his portfolio. He actively engaged with designers and content communities, seeking advice and practical opportunities. By creating a professional Twitter account and engaging with platforms like UX coffee hours and ADP list, he navigated the industry proactively.
Navigating Diversity and Junior Roles in UX Writing
EFI addresses the need for diversity within the UX writing industry and advocates for hiring non-native English speakers to enhance inclusivity. He emphasizes the importance of creating junior roles in companies to foster long-term growth and prepare for future leadership transitions. His insights shed light on the industry's challenges and opportunities for improvement.
Episode 41: Junior UX writers! This one is for you.
Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent.