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You don't need to be a writer to be a copywriter
Nov 18, 2020
Discover how music-making can enhance your writing skills, the importance of personal branding in attracting clients, and the impact of creativity and specialization in copywriting. Explore the connection between writing styles and intuition, and the complexities of consultancy roles in the industry.
32:16
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Quick takeaways
- Creativity in writing can be influenced by diverse backgrounds, such as music-making.
- Maintaining personal creative projects alongside professional writing roles can enhance the quality of work.
Deep dives
Backgrounds Influence Copywriting Style
The podcast explores how diverse backgrounds influence copywriting styles. Jurgen, a senior copywriter and music producer, discusses how his background in music and working with teenagers shaped his creative and empathetic approach to writing. He highlights the blend of creative processes from music and relationship-building skills from counseling, emphasizing the importance of merging creativity with empathy in copywriting.
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