Join the conversation on the importance of localization with guest Hristina Racheva. Explore the challenges of bad translations and the opportunities of hiring a localization manager. Discover why clear communication is crucial and how to support localization as a writer.
Localization involves more than just translations, requiring attention to cultural nuances and user experience.
Early involvement of localization teams in product development can enhance user experience and prevent wasteful efforts later on.
Deep dives
Challenges in Localization and User Experience Writing
Localizing content poses significant challenges, specifically in user experience writing. The podcast episode delves into these hurdles and emphasizes how translating content into different languages while considering diverse cultures requires meticulous attention to details.
Insights into the Localization Industry
The episode provides insights into the world of localization, highlighting personal journeys like that of Christina from the Sky Scanner localization team. Through her experience, listeners gain an understanding of the diverse background and skill set needed for a successful career in localization.
Importance of Early Localization Involvement
The conversation stresses the importance of involving localization teams early in the product development process. By sharing context, providing insights, and conducting testing across different languages and cultures from the outset, organizations can enhance user experience and avoid wasteful efforts in later stages of translation and adaptation.
Episode 16: Why you need to pay attention to localization
Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations.
Learning outcomes:
What is localization?
Why localization is more than just translations
How you can support localization as a writer
The opportunities of hiring a localization manager