Tactical & Practical

Explore the power of retention marketing with impactful plain text email campaigns. Discover how these strategies build trust and familiarity with customers while driving revenue. Personal stories and authentic engagement are highlighted as keys to success. Learn about useful tools for optimizing marketing efforts and moving beyond traditional ad reliance. Dive into practical examples that showcase how authenticity leads to both brand loyalty and increased sales.

Explore the art of marketing during crises with a humorous twist. Discover how brands can prepare and react effectively when the unexpected happens. Dive into the rapid spread of memes and what they mean for marketers. Learn the importance of understanding consumer behavior, even amidst chaos. Gain insight on balancing normal operations with customer engagement to make informed decisions. Plus, investigate the real experiences that exist beyond online perceptions.

Discover the common pitfalls e-commerce brands encounter when scaling their marketing efforts. Learn about the dangers of trying to maintain efficiency while ramping up and the negative impact of slashing ad budgets during tough times. Gain insights into mastering key marketing metrics to enhance profitability without cutting costs. This discussion unveils practical strategies to boost your bottom line and navigate the complex world of online advertising.

Discover effective strategies to lower customer acquisition costs without jeopardizing profitability. Learn how to craft compelling content that engages customers and boosts conversion rates. Explore the impact of smart split testing on profitability, with results showcasing significant gains. Understand the importance of maintaining brand integrity while optimizing marketing expenses. These actionable insights provide a roadmap to enhancing your brand's bottom line effectively.

Explore how to boost your ecom brand's profitability by increasing customer lifetime value. Discover strategies for leveraging customer data to enhance average order value. Learn about smart pricing tactics that maximize perceived value and satisfaction. Find out how adapting your business practices can lead to higher conversions and repeat purchases. This is a practical guide for anyone looking to thrive amidst rising acquisition costs!

Nate Lagos explains how ecom brands can profit from giveaway promotions by selecting prizes, engaging with the target market, and measuring profitability for long-term success.

Discover the flawed methods many e-commerce brands use for pricing. Learn why focusing solely on gross margins can backfire. Explore the vital concept of price-market fit and the benefits of systematic price testing. Gain insights on how to continuously refine your pricing strategy using data and consumer feedback for ultimate profitability.

Explore the magic of brand collaborations as Nate Lagos reveals how partnerships with icons like Jack Daniel's and Taylor Guitars came to be. Discover the strategic advantages these alliances bring to marketing. Through entertaining anecdotes, he highlights the significance of shared values and smart strategies in making partnerships thrive. Perfect for anyone looking to elevate their own business through collaboration!

Discover the power of niche influencers over traditional ones in the watch industry. Explore strategic ad placements and how tools like IntelliGems can boost e-commerce profits. Learn the art of collaborating with YouTube creators for maximum engagement. Delve into effective profitability strategies using performance metrics like discount codes and custom UTMs. This insightful discussion highlights practical steps for forging valuable partnerships and making influencer marketing work for you.