Tactical & Practical

Join Alex Beller, co-founder of Postscript and SMS marketing wizard, as he dives into the latest profitable tactics for e-commerce SMS strategies. He shares insights on transitioning email subscribers to SMS, using engaging promotions. Alex introduces High Tide, an app that turns social media followers into SMS subscribers. The conversation shifts to combining SMS and email for peak season success, and how AI tools can improve marketing efficiency. Plus, they explore the changing perspective on unsubscribes as part of retention strategies and the future of SMS pop-up tools.

Today I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!Intelligems is the ULTIMATE profit optimization tool. You don't need a CRO agency anymore, you just neend an Intelligems account! If you're NOT testing copy, headlines, prices, and images on your website, you're leaving money on the table, so go checkout Intelligems.io !Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really great results so far, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

We’re spending 147% more on Facebook ads year-over-year, at a better ROASIt’s because we understand WHY we run ads in the first place.If you don’t truly understand WHY you’re doing something, you’re never going to understand HOW to do it well.Analyzing the question “why do we run ads” is surely worth 8 minutes of your time.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS for 4 or 5 years now and their platform, their team, and their product development is absolutely BEST IN CLASS. In addition to being an incredibly reliable SMS platform, their new AI-powered Infinity Testing tool is showing really promising results, and they've got a whole stable of new features rolling out in the next few months that I'm excited to share with you. Check out Postscript.io if you're looking to work with the best SMS platform in the game!

Connor MacDonald, CMO of Ridge.com, shares his expertise in using AI, particularly ChatGPT, for effective copywriting. He explores strategies for crafting identity-driven marketing messages that resonate emotionally with consumers. The discussion highlights the integration of personal brand values in AI-generated content and the importance of understanding the target audience. Connor also dives into using AI for niche products like whiskey-infused watches, showcasing innovative techniques to enhance marketing copy. It's a deep dive into transforming copywriting in the digital age!

Dive into the creative process behind an innovative product launch featuring watches made with coffee beans. Discover how emotional connections with unique materials can drive customer interest. Gain insights into the strategic decisions and marketing tactics that perfectly align with customers' passions. Explore proven design selections and effective promotional strategies that set the stage for success. This is a must-listen for anyone looking to master the art of launching distinctive products!

In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today!You can hear more about how to prep for Q4 on Nate's 10-part series with Triple Whale, titled "10 Tactics To Master Before Q4" available on their youtube: https://youtu.be/7FVafM0LsA4?si=-eVZ46ik0GMHIsyj

Discover the 'Real ROAS' formula, a game-changing metric for understanding advertising efficiency in e-commerce. The discussion emphasizes focusing on direct connections between ad spend and revenue. It challenges conventional attribution tools, inviting listeners to rethink their strategies for growth. Learn how simplicity can lead to clarity in assessing marketing effectiveness!

The first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand.Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it!Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. They're launching a new PERSONALIZATION tool on August 19th that is going to revolutionize the way we split test & make changes on our website. Schedule a demo today & tell 'em I sent you to start adding dollars to your bottom line!

Explore the power of retention marketing with impactful plain text email campaigns. Discover how these strategies build trust and familiarity with customers while driving revenue. Personal stories and authentic engagement are highlighted as keys to success. Learn about useful tools for optimizing marketing efforts and moving beyond traditional ad reliance. Dive into practical examples that showcase how authenticity leads to both brand loyalty and increased sales.

Explore the art of marketing during crises with a humorous twist. Discover how brands can prepare and react effectively when the unexpected happens. Dive into the rapid spread of memes and what they mean for marketers. Learn the importance of understanding consumer behavior, even amidst chaos. Gain insight on balancing normal operations with customer engagement to make informed decisions. Plus, investigate the real experiences that exist beyond online perceptions.