Tactical & Practical How To Align Marketing & Ops To Maximize Profits
Dec 12, 2024
Discover the pitfalls of poor timing in product sales and how to implement effective systems to align marketing and operations. Dive into strategies for enhancing collaboration to drive profits, including the importance of forecasting and inventory management. Learn how pre-selling can optimize stock levels and sales revenue. Plus, gain insights into improving conversion rates through essential tools tailored for e-commerce success. Don't miss the chance to elevate your business efficiency and profitability!
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Marketing and Operations Alignment
- Aligning marketing and operations is crucial, but often overlooked.
- This alignment minimizes internal strain and maximizes business success.
Marketing's True Goal
- A marketer's job is to benefit the entire business, not just drive sales.
- Selling out of inventory should be strategically timed, not a badge of honor.
Forecasting
- Forecast ad spend, revenue, and contribution margin daily for the entire year.
- Also, forecast by collection and SKU to ensure everything gets promoted.